Citibank Product Design Enhancement
Project overview
Extending a Contract: Redesigning the Citibank App and Transitioning to Figma
Initially hired on a 4-month contract by Citi Bank, my role was extended to 6 months due to the high volume and complexity of the tasks. Partnering with another designer, we were brought in to support the existing team during a particularly demanding period. Our primary focus was on redesigning various sections and features of the Citibank app. Additionally, the team was transitioning from Sketch to Figma, and a significant part of our responsibilities involved migrating the existing design system to Figma. During this process, we enhanced several components to improve usability and consistency.
Extending a Contract: Redesigning the Citibank App and Transitioning to Figma
Before commencing the app redesign, we explored creative concepts for a new Citibank homepage. Collaborating with another designer, we developed numerous concepts, ultimately selecting three standout designs for my portfolio. These concepts not only inspired the Product Design Team but also offered practical solutions that aligned with technical constraints.
Process Overview
App Redesign and Prototype Development for Citibank
As part of the Citibank app redesign, I focused on developing early prototypes for the tutorial screens, designed to help onboard new users and introduce them to the app’s key features. These prototypes became the foundation for the final tutorial experience. I’ve included them in my portfolio as interactive GIF animations to showcase the user journey and flow.
Feature Development and Component Design for Citibank App
During the development of various features, I frequently worked on creating new components for the mobile platform, ensuring they aligned with the design system.
Process Overview
Homepage Redesign for Citibank
During the early phase of the project, I worked on redesigning Citibank’s homepage. Alongside another designer, we developed several creative concepts aimed at improving the overall user experience and visual appeal of the homepage. The goal was to create a more modern, user-friendly interface that aligned with Citibank’s brand identity. Out of the designs we created, three were selected and are featured in my portfolio, showcasing the diverse approaches we explored.
Outcome
Despite tight deadlines and a substantial workload, we delivered the final designs nearly on schedule. The slight delay was primarily due to the large scope of work, which required additional hours and late nights.