Establishing your brand as an illustrator
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Finding and landing your first illustration clients
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Managing your time and workflow as a freelance illustrator
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Building a network and promoting your work through social media
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Diversifying your income streams as an illustrator
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Effective or Annoying?
As users, we often seek a seamless and quick experience when navigating mobile apps. However, some apps, like Temu, interrupt this flow by inserting gamified experiences before allowing users to reach the home screen. While these tactics might promise discounts or exclusive deals, they can also feel intrusive, almost like a form of coercion. Personally, I found the process tedious—after several encounters, I deleted the app entirely. It took over a minute to navigate through a forced “quest” that I didn’t want or need.
But this raised an interesting question: what if we could simplify this approach? Instead of lengthy and cumbersome interactions, could a short, 3-second ad be effective and less disruptive?
Can Short, Animated Ads Drive Engagement?
Imagine an ad that appears just before the app’s home screen loads—a brief, aesthetically pleasing animation that lasts no more than 3 seconds. Rather than overwhelming users, it serves as a gentle introduction to a product or feature. Done well, this kind of ad could provide value without pushing users away. Think about the subtle yet captivating animations used by companies like Airbnb. They manage to be visually appealing and engaging without overstaying their welcome.
Finding the Right Balance Between Engagement and User Experience
The challenge lies in striking the right balance. A short, simple animation could help introduce new offers or highlight features without disrupting the user’s flow. It would need to be thoughtfully designed—clean, straightforward, and aligned with the brand’s aesthetic. If done correctly, this approach might even add to the overall experience, rather than detract from it.
What do you think? Could a well-crafted, 3-second ad be a better way to engage users, or is any interruption between the splash screen and home page too much? I’d love to hear your thoughts on this concept and whether you believe it has potential.
