Establishing your brand as an illustrator
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Finding and landing your first illustration clients
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Managing your time and workflow as a freelance illustrator
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Building a network and promoting your work through social media
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Diversifying your income streams as an illustrator
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Roblox is not just a game, it’s a vast platform where the Alpha generation — today’s kids — spend a significant portion of their time. This space offers unparalleled opportunities to understand their preferences and behaviors. Imagine using Roblox to test ideas, products, or advertising concepts by creating simple game mechanics that yield honest and actionable insights.
One notable example is the game Better Meme?. Its premise is straightforward: players are shown two memes displayed on opposite walls of an arena. After entering, they choose their favorite meme without seeing the decisions of others. Following this anonymous selection, players are divided into two teams and can see how many people sided with them versus their opponents. Now imagine replacing those memes with branded content — perhaps logos or products from companies like Spotify. This turns the game into a dynamic testing ground for brand engagement in a format that feels natural and entertaining for its young audience.
Gaming as a Future Marketplace
The opportunities for commerce in games like Roblox go far beyond just entertainment. For example, in the McDonald’s game, children can explore a virtual restaurant on their own and learn how the ordering system works. It’s not just fun but also educational, offering real-world skills through interactive play.
But this is just the beginning. Gaming is evolving into a space where commerce happens seamlessly within the experience. Imagine being able to order your favorite Domino’s Pizza or even buy the latest iPhone with delivery to your home — all from within a game. This shift opens up a whole new way for brands to connect with audiences, making interactions both engaging and integrated into everyday life.
For large corporations seeking innovative ways to boost brand awareness and connect with the next generation of consumers, building branded games on platforms like Roblox is a simple yet highly effective solution. These games allow for testing advertising concepts in a way that feels organic, not intrusive. It’s a new take on marketing — one that fosters meaningful interaction with the audience through an engaging medium.
